The world is changing… 

Global trends have been accelerated by 5-10 years thanks to Covid-19.

These trends will have long lasting consequences for decades to come and have already reshaped society in so many ways.

Understanding these trends and their consequences is our job as digital marketers. Making well-informed, strategic investments in your company’s online strategy is more important than ever in 2021.

Note: These are the top 5 trends we have identified for SMEs to remember in 2021. Have something to add? Email me via

1. Traditional advertising is in Decline

During the pandemic store fronts, billboard advertisements, and newspaper advertisements have diminished in value. People are not visiting shops and restaurants as frequently, and travelling has been greatly reduced. This will likely continue to be the case through most of 2021 and beyond. 

2. Screen time is on the rise

People are spending more time than ever online between Google, Social Media, News Channels & Apps. Screentime is on the rise across Ireland, so it’s cheaper than ever to market your services.

3. Less resistance to purchasing online

People are becoming more used to making purchasing decisions online. Whether it be a hair appointment, a movie ticket, a gym slot or a doctor’s appointment. People are used to booking and paying online. 

4. Value is more important than ever

During the pandemic, many businesses have been forced to close, and revenues for many companies have been drastically reduced. As a result, people are more aware of when and how they spend their money, so providing a good service at a great price is the key to success.

5. Consumer trust is essential

Consumers in Ireland are protected by Irish and European consumer protection laws, but when making decisions online, this is not enough. Customers have been conditioned to expect certain guarantees from business. Wherever possible, companies should offer risk-free services to consumers, to make them feel comfortable so they take the plunge and choose your product or service. Examples include:

  • Free Shipping
  • 30-Day Money-back Guarantee
  • Social Proof (reviews/testimonials)
  • Authentic video content from the business

In conclusion

These are the main trends we’ve seen trough our experience in 2020.

Of course, they’re not the only trends happening, but for Irish SMEs they provide concrete and actionable information to inform their strategy in 2021 and beyond.

James Dorrian Solicitor Marketing and Website Design

And now, a shameless plug…

Come speak with me (James), if you’re planning a digital expansion in 2021

Request a callback at a time that suits your schedule