One of the biggest issues online retailers and service providers face is building a high level of trust with website users. Not being able to speak face to face or test the product quality can be a hindrance to your businesses conversion rates.
Having reviews and testimonials give reassurance to website users that it is safe to buy from you. The more reviews the better. Having a lot of positive reviews is also going to have a positive effect on your website’s SEO.
Including logos of companies that are either former or current clients is also a great way to build trust. If these big companies can trust you, then so can anyone.
High quality multimedia content in your business area shows potential customers that you are an expert in your area and can be trusted to deliver high quality work.
If you are a retailer, having sufficient product imagery, video and text content is needed for each product. It can be difficult to assess product quality, so product content can help users make their final decision.