Why SEO alone isn’t good enough
When people search for legal services, it generally means that something has just happened. These users will take to google to make a search that looks something similar to “personal injury solicitors near me”. Following this search users will most likely click into the top two or three results.
No matter how structured your SEO strategy is, you will not appear above google ads. Even for direct searches that include your practice name and service, Google Ads will often appear first.
While SEO is still important to maintain long-term success in your specialised field and location, it can often be not enough if there are other competitors using google ads in your area. Furthermore, the time and financial investment required are often prohibitive for smaller firms.