You wouldn’t build a house without a blueprint and the same goes for your website. Good Web Design is as methodical as building a house (but thankfully, a little easier!)
In this series of blog posts, I help you understand what needs to be done to create the core structure for your website, and understand the underlying rationale.
In this post we are going to concentrate on the “Home Page” and what goes into creating an effective homepage for your business website.
How to create the perfect home page for your website
The home page is the most important page on the website. It is the landing page where new users make their first impression of your business, and first become aware of your brand and all it stands for. The goal of the home page is to give the user a clear understanding of who you are and what you do.
To help guide users into making a purchase there should be links on the home page that will bring users to a page where they can either make a purchase or learn how to make a purchase. We call these a “call to action”. If call to actions are used correctly they are a great way to effectively increase sales or bookings.
However, if the user still needs more information on the business, product, or service then users can be redirected to the about page or the product/service page where they can access the required information.
Why is the homepage designed last?
The reason the home page is the last page to be designed is because a good home page is a summary of all the other pages on your website.
The home page will take content from the about page, product or services page, and contact page. When you have all these pages complete, the home page is just a matter of highlighting the most relevant information and displaying it in an engaging way. (sliders / icons / summaries / checklists / etc)
An example of a well-designed home page is our very own homepage, BeQuick Media Web Design & SEO. Our website gives you an immediate indication of who we are and what we do.
After giving a description of who they are and what they do, you can then see some of their popular services and where you can go to learn more about these services (website design, digital marketing and lifetime support).
Like all pages on your website, the homepage is the result of careful website planning, but knowing that the primary function of your homepage is to accurate convey your brand, your intentions and your service offering, should help you create a better overall website experience for your users.
We hope you found this article useful and we hope you the best of luck in creating the ultimate website homepage. For further information why not visit some related articles:
- How to create an effective about page for your website
- How to create an effective services page
- How to get found by the right people (coming soon)
- How to improve my websites SEO without breaking the bank (coming soon)
Interested in having a chat?
Speak with Darragh, the author of this article and an expert in website design & planning
Request a callback at a time that suits your schedule