In today’s fast paced online world, people want their information now and don’t want to waste time doing so. That is why website content should be structured in such a way that users don’t have to read the full article to find the information they need. Users want to scan the article quickly and find the information they need.
There are a few tricks to help with this. The most effective of which is to have a table to content with all the topics at the top of the page. Clicking on the topic you want to be covered will bring you directly to the paragraph where that topic is covered.
Content also needs to be formatted in a way that is easy to read quickly. Clear font and line spacing is crucial. Paragraphs should be no more than 2 to 3 sentences long to allow for easy scanning.
Having short readable paragraphs has a secondary function of improving readability for Google’s algorithm. This will have major implications for your website SEO