Company Background
The Medical Negligence Team are the leading authority in Medical Negligence medical evaluations in the UK. Their efficiency and professionalism set the company apart from its competitors and allow them to offer victims incredible value. Their unique selling point is that unlike the vast majority (> 97%) of firms in the UK, their clients keep 100% of the compensation awarded by the courts.

Project Details
The Medical Negligence Team required a full site and strategy overhaul, prioritising high-quality qualified leads. We started from scratch and worked in close proximity to the Medical Negligence Team to craft the perfect message to resonate with their target market. The positive, yet clinical website coupled with the careful choice of imagery and website copy, reassures our visitors that they are in good hands and making the right decision by getting in touch with us.
For Google Ads, we implemented a detailed 10-campaign strategy, and optimised the conversion funnels over the first few months. We established several new lead-generation concepts and benchmarked them against the typical campaign performance. Constant optimisation and new campaigns has led to a consistent case acquisition cost.

Over the past number of years, James (of BeQuick) and Andy (of Medical Negligence Team) have built up a strong professional relationship and trust which has led to incredible innovation and improvements on the campaign. One such improvement was the decision to turn the Medical Negligence Team into an SEO Megasite, creating an encyclopaedic website for all things medical negligence.
The SEO project has been a huge success and we look forward to continuing our work with MNT.
