Primastar is an Irish wholesale jewellery provider, selling high-end luxury pieces to jewellers across the country. They are synonymous with quality and fairness, and as a result it was important that consumers could not access their wholesale catalogue without permission.
The Primastar project involved creating custom post types that represented their jewellery in a way that suited B2B buyers. All products required downloadable asset packs that included images and videos of each jewellery piece. It was important that Primastar be able to review all registrations before buyers could access the site. This has helped them create their own online community of trusted partners.