SEO Agency Dublin.
SEO (Search engine optimisation) is the process of putting your website in a position to be found online by people making relevant searches.
The goal of any business is that the maximum amount of customers see your page so that you can maximise conversion.
What is SEO?
SEO is also commonly referred to as organic search results or search engine marketing and is a part of nearly all online digital marketing strategies. Therefore, A high-quality content strategy is an essential aspect of any website, marketing strategy and SEO campaign.
Why is it Important?
SEO is one of the fastest way to scale a business. Reaching the top of page results guarantees free traffic, and typically it is the highest possible quality traffic as it attract shrewd customers
Why do you need SEO?
Two of SEO’s primary objectives are attracting quality visitors and appearing at the top of search engine results. A good SEO campaign means your business will have a greater chance of ranking higher in Google searches and other major search engines without paying for ad space. It also improves organic visitors to the website.
Organic search results are usually better than paid advertising, building trust with your customers and generating more traffic and hits from users.
How does an organic search strategy benefit my website?
A strong organic search engine strategy benefits your site and gives valuable insights into your audience, building trust in your brand.
Here are just a few reasons your site needs SEO:
Paid Ads
A new website can generate leads by combining paid advertising with other marketing initiatives. But, it is better for your business in the long term if you can appear naturally in key search engines.
How do you recognise paid and organic search results?
On ‘search engine results pages (SERPS), paid results appear first and are usually easily recognisable by an ‘ads icon’. The organic results usually appear just below them.
A well-thought-out and executed paid search campaign can benefit your business by specifically marketing to your target audience. However, many customers can be put off by the barrage of ads’.
Therefore, using the more organic approach and SEO campaign will offer a more expansive range of potential customers searching for what you offer. Consequently, increasing your ranking on search engine results pages.
Understanding the four types of SEO
SEO breaks down into four main categories, and knowing these will help you understand why SEO is essential for your business. Let’s start with local SEO.
Local SEO
This is how your website shows up in Google map results. This is very important for local businesses looking to generate local business. These can be referred to as “near me” searches.
Technical SEO
Focuses on the back end of the website and ensuring your website is designed so that Google bots can easily crawl and index your website.
On-page SEO – the content-generating aspect of your website.
Content is critical for user experience and search engine optimisation (SEO).
The term “on-page SEO” refers to the practice of improving the SEO of a single web page. On-site SEO, on the other hand, is the optimisation of a single page on a website rather than the whole website.
Because these on-page SEO elements will affect how well your page ranks on Google, understanding and implementing them is critical. On-page SEO and off-page SEO are two distinct types of SEO, and it’s crucial to distinguish between the two.
Off-page SEO
To put it another way, off-page SEO is nothing more than the process of gaining links pointing to your website.
While on-page SEO is essential for ranking, you’ll almost always need a solid off-site SEO strategy to build links to your pages and website from other authoritative sources.
Backlinking
At BeQuick Media, we provide backlinking for all our SEO clients. Your website’s success depends on the number of other websites that connect to you. This is called backlinking. The inbound links must have a high domain authority and are relevant to your industry.
Backlinking gives Google context to what you do and indicates that other people are using your website as an information source.
A great example of backlinks work is if a website about cars gets a backlink. If that backlink is to a movie blog, Google knows that the website is about Cars, the movie. While if they get a link to an automobile blog, Google knows it’s about Motor cars.
Does this mean that SEO is just about getting links?
No! The fact is that the criteria each search engine looks for when ranking your website differs. There are, in fact, several factors which play into a search engine’s algorithm. For instance, Google ranking systems algorithms take into consideration factors such as:
It is also essential to remember that Search engines constantly refine their algorithms to ensure the best results, so you may have to update to optimise your site frequently.
How SEO benefits your website
What industries benefit most from SEO
What industries should avoid SEO
If your business is included in the above, you should consider Google or Social media ads.
The BeQuick Media SEO process
At BeQuick Media, we take a step-by-step approach to ensure your website is in the best position possible.
These steps include:
SEO Audit
Making sure that your website is up to date and functioning correctly is the first thing you need to do to optimise it for Google.
Google is making sure your website is up to scratch. Next, a front-end and back-end audit is needed to ensure everything is in order.
This often requires updating your existing website content or adding additional web pages.
The back-end of your website may have issues causing slower loading speeds. This will have negative implications on your web rankings if not updated.
Competitor Analysis
The best way to understand how to rank number 1 on Google is by checking who is ranked number 1 and studying what they did to get there.
Google can detect duplicate content, so you cant directly copy them, but you can implement some of the same strategies they used.
The Google web search algorithm is constantly changing, and every industry can be affected differently. Therefore, keeping an eye on who keeps up with the successful trends is very important.
Keyword Research
The terms you wish to appear in search results are known as keywords. Also commonly known as search terms which is a term we prefer.
An example of Keywords in action would be a Dublin-based solicitor wanting to rank for the “Personal Injury Dublin” search term.
We use a keyword research tool to help understand what Keywords are getting the highest search volume and how difficult those words are to rank for.
There’s no denying the keywords are critical optimisation. Still, there’s much more to the process, as you’ll soon find out that on-page optimisation includes keywords, copywriting media links, user experience, and conversions.
Content Creation & SEO
Content plays a huge role in SEO. As a result, you must regularly provide new material to your website. Blog posts are the most common type of content used. Blogs make it very easy to add keywords to your website and help google add context to what you do.
You may also want to use other forms of media. For example, videos and podcasts may not suit every business but can have a significant upside by increasing search engine optimisation.
How Search engines work & understand information
Your site will be indexed and shown on the SERPs because of your efforts to make it as keyword-rich as possible to aid search engines.
Therefore, optimising any content you create correctly is crucial, including all relevant inbound links, internal links, and meta tags
Performance review
Depending on how intensive an SEO strategy you choose, we will discuss the web ranking progress monthly, bi-monthly, or every three months.
We will discuss where we have made improvements and areas to focus on in the coming months.
How long does SEO take to work
Search engine optimisation is lengthy, and you may not notice even tiny improvements for a few months. Therefore, we recommend a longer SEO commitment as it takes some time to see significant results.
Why do results take time?
As of 2021, there are 1.88 Billion listed on Google. Google bots work around the clock to “crawl” every website on Google and index the site’s content and its context.
Following the initial launch of your website, most websites enter what is commonly known as the “sandbox” stage. This occurs when Google’s search engine doesn’t have enough information indexed from your website.
You may even find that your website doesn’t even rank for your brand name.
Client Results
This client had extremely low traffic and a brand new domain. However, we were able to grow their search from 90 users per month to 1,988 users per month in only 90 days. This remarkable 2200% increase resulted in 37 new enquiries for the business.
Optimise your website for organic search
If you want to include Search engine optimisation into your SME’s digital marketing strategy, inquire below for a free consultation with one of BeQuick Media’s in-house SEO consultants.
