The terms you wish to appear in search results are known as keywords. Also commonly known as search terms which is a term we prefer.
An example of Keywords in action would be a Dublin-based solicitor wanting to rank for the “Personal Injury Dublin” search term.
We use a keyword research tool to help understand what Keywords are getting the highest search volume and how difficult those words are to rank for.
There’s no denying the keywords are critical optimisation. Still, there’s much more to the process, as you’ll soon find out that on-page optimisation includes keywords, copywriting media links, user experience, and conversions.