Search Engine Optimisation (SEO)

Engineered Organic Growth

SEO is the driving force behind your online visibility, ensuring that your business is discovered by those who need your services most.

It’s not just about ranking higher in search engines; it’s about connecting with the right audience at the right time.

Just as your website serves as a 24/7 salesperson, SEO is the strategy that guides potential clients to your door. It’s your opportunity to rise above competitors who overlook the importance of search engine optimisation, and to position your company at the top of search, both locally and nationally.

How does SEO Work?

Search Engine Optimisation (SEO) is both an art and a science. It involves a comprehensive approach to improving a website’s visibility on search engines like Google. Key tasks in SEO include:

Website Structure

Ensuring your site is organised in a way that’s easy for search engines to crawl and understand.

Content Creation

Developing high-quality, valuable content that answers your audience’s questions and meets their needs.

Content Optimisation

Enhancing existing content with targeted keywords, meta tags, and on-page elements to improve its relevance and searchability.

Link Building

Acquiring high-quality backlinks from reputable sites to increase your site’s authority and credibility.

Technical SEO

Optimising behind-the-scenes elements like site architecture, XML sitemaps, and canonical tags to ensure search engines can easily access and index your content.

Indirect SEO

Indirect SEO also plays a crucial role in boosting your rankings. This includes:

Site Speed Optimisation

Ensuring your website loads quickly, improving user experience and reducing bounce rates.

Mobile-Friendliness

Making sure your website is fully responsive and provides a seamless experience across all devices.

Schema Markup

Implementing structured data to help search engines better understand your content and improve the way it’s displayed in search results.

Crawl Budget Management

Efficiently managing how search engines crawl your site to prioritise important pages.

Indexing Issues Resolution

Identifying and fixing any issues that might prevent your pages from being properly indexed by search engines.

Together, these efforts help search engines understand, rank, and recommend your website more effectively, driving organic traffic and significantly improving your overall visibility in search engine results pages (SERPs).

How long would it take for you to rank at the top of google?

Based on your website, and the competition in your industry we will calculate how long it will take you to rank at the top of Google.

SEO Assesment

The SEO Process

Define Your Goals

We start by understanding your business objectives, target audience, and key performance indicators. Together, we define clear, achievable goals for your SEO campaign.

12-Month Content Plan

Based on your goals, our team creates a custom 12-month content strategy designed to maximise your site’s visibility and drive sustainable growth.

Content Development

Our experienced content creators craft high-quality, SEO-optimised content tailored to your industry and audience. This content is designed to resonate with your target market and meet the latest SEO best practices.

Approval and Publication

Once the content is ready, we share it with your team for approval. After receiving the green light, we seamlessly publish it to your site, ensuring everything aligns with your brand voice and goals.

High-Quality Backlinks

Each piece of content is backed by a robust link-building strategy, acquiring relevant and authoritative backlinks to boost your site’s domain authority and search rankings.

Ongoing Monitoring and Adjustments

SEO is an ongoing process. We continuously monitor the performance of your content and SEO strategy, making data-driven adjustments to ensure optimal results and staying ahead of search engine algorithm changes.

FAQ’s

How long does it take to see results?

It very much depends on the industry, the keyword difficulty and your current rankings. But you should start to see results after a few months.

How do search engines determine rankings?

Google has over 2,700 ranking factors, we know this because of a recent leak from the Search Engine department. These are factors which can lead to a site being prioritised or penalised in search and include things like: business trustworthiness, site authority, backlink profile, user behaviour, industry, and so on.

But in general, the sites with the best content and links rank at the top of Google.

How does content creation impact SEO?

High quality content is the most important element of ranking in google, ranking without is is impossible. Content must be clear, concise and useful for the reader, but also be structured so that search engines can understand it and rank it in search results.

What is link building, and why is it important?

The reason Google became the dominant search engine in the early days is because it actually was significantly better than all the competition. The reason they were better was because of their algorithm called “PageRank”.

Where previous algorithms looked only at the content on each webpage, the Google algorithm built a network of sites that evaluated not just the content of a webpage, but also the importance and relevance of that page based on the number and quality of links pointing to it. This approach treated links as “votes” from one page to another, with each vote carrying more weight depending on the authority of the linking page.

In essence, Google’s PageRank algorithm harnessed the structure of the web itself, viewing it as a vast network where some pages were more influential than others.

The algorithm has changed a lot since then but the fundamental network structure remains the same, this is the basis of backlink building.

What is local SEO?

SEO on a national, or international level is highly competitive – there are thousands of sites all trying to rank at the top of Google, and your site is just one of them. Local SEO (“Location based SEO”) reduces the number of competitors you face, and there makes ranking easier.

Take a financial advisor, it would be difficult to rank for “Financial Advisor Ireland”, but it would be much easier to rank for “Financial Advisor Donegal”, and easier again to rank for “Financial Advisor Letterkenny”.

How do search engine algorithm updates affect my SEO strategy?

2023 and 2024 have been the most volatile period of SEO in history. This has been fuelled by the rise of the Large Language Models (LLMs) such as ChatGPT and LLama. This influx of high-volume AI content posed a threat to the quality of Google’s rankings, and as a result they have been making significant algorithmic changes.

We stay on top of every update, and adjust our websites accordingly to make sure we stay ahead of the curve.