How does SEO Work?
Search Engine Optimisation (SEO) is both an art and a science. It involves a comprehensive approach to improving a website’s visibility on search engines like Google. Key tasks in SEO include:
Indirect SEO
Indirect SEO also plays a crucial role in boosting your rankings. This includes:
Together, these efforts help search engines understand, rank, and recommend your website more effectively, driving organic traffic and significantly improving your overall visibility in search engine results pages (SERPs).
The SEO Process
Define Your Goals
We start by understanding your business objectives, target audience, and key performance indicators. Together, we define clear, achievable goals for your SEO campaign.
12-Month Content Plan
Based on your goals, our team creates a custom 12-month content strategy designed to maximise your site’s visibility and drive sustainable growth.
Content Development
Our experienced content creators craft high-quality, SEO-optimised content tailored to your industry and audience. This content is designed to resonate with your target market and meet the latest SEO best practices.
Approval and Publication
Once the content is ready, we share it with your team for approval. After receiving the green light, we seamlessly publish it to your site, ensuring everything aligns with your brand voice and goals.
High-Quality Backlinks
Each piece of content is backed by a robust link-building strategy, acquiring relevant and authoritative backlinks to boost your site’s domain authority and search rankings.
Ongoing Monitoring and Adjustments
SEO is an ongoing process. We continuously monitor the performance of your content and SEO strategy, making data-driven adjustments to ensure optimal results and staying ahead of search engine algorithm changes.