Two of SEO’s primary objectives are attracting quality visitors and appearing at the top of search engine results. A good SEO campaign means your business will have a greater chance of ranking higher in Google searches and other major search engines without paying for ad space. It also improves organic visitors to the website.

Organic search results are usually better than paid advertising, building trust with your customers and generating more traffic and hits from users.

A strong organic search engine strategy benefits your site and gives valuable insights into your audience, building trust in your brand.

Here are just a few reasons your site needs SEO:

A new website can generate leads by combining paid advertising with other marketing initiatives. But, it is better for your business in the long term if you can appear naturally in key search engines.

On ‘search engine results pages (SERPS), paid results appear first and are usually easily recognisable by an ‘ads icon’. The organic results usually appear just below them.

A well-thought-out and executed paid search campaign can benefit your business by specifically marketing to your target audience. However, many customers can be put off by the barrage of ads’.

Therefore, using the more organic approach and SEO campaign will offer a more expansive range of potential customers searching for what you offer. Consequently, increasing your ranking on search engine results pages.

SEO breaks down into four main categories, and knowing these will help you understand why SEO is essential for your business. Let’s start with local SEO.

This is how your website shows up in Google map results. This is very important for local businesses looking to generate local business. These can be referred to as “near me” searches.

Focuses on the back end of the website and ensuring your website is designed so that Google bots can easily crawl and index your website.

Content is critical for user experience and search engine optimisation (SEO).

The term “on-page SEO” refers to the practice of improving the SEO of a single web page. On-site SEO, on the other hand, is the optimisation of a single page on a website rather than the whole website.

Because these on-page SEO elements will affect how well your page ranks on Google, understanding and implementing them is critical. On-page SEO and off-page SEO are two distinct types of SEO, and it’s crucial to distinguish between the two.

To put it another way, off-page SEO is nothing more than the process of gaining links pointing to your website.

While on-page SEO is essential for ranking, you’ll almost always need a solid off-site SEO strategy to build links to your pages and website from other authoritative sources.

At BeQuick Media, we provide backlinking for all our SEO clients. Your website’s success depends on the number of other websites that connect to you. This is called backlinking. The inbound links must have a high domain authority and are relevant to your industry.

Backlinking gives Google context to what you do and indicates that other people are using your website as an information source.

A great example of backlinks work is if a website about cars gets a backlink. If that backlink is to a movie blog, Google knows that the website is about Cars, the movie. While if they get a link to an automobile blog, Google knows it’s about Motor cars.

No! The fact is that the criteria each search engine looks for when ranking your website differs. There are, in fact, several factors which play into a search engine’s algorithm. For instance, Google ranking systems algorithms take into consideration factors such as:

It is also essential to remember that Search engines constantly refine their algorithms to ensure the best results, so you may have to update to optimise your site frequently.

If your business is included in the above, you should consider Google or Social media ads.

At BeQuick Media, we take a step-by-step approach to ensure your website is in the best position possible.

These steps include:

Making sure that your website is up to date and functioning correctly is the first thing you need to do to optimise it for Google.

Google is making sure your website is up to scratch. Next, a front-end and back-end audit is needed to ensure everything is in order.

This often requires updating your existing website content or adding additional web pages.

The back-end of your website may have issues causing slower loading speeds. This will have negative implications on your web rankings if not updated.

Search engine optimisation is lengthy, and you may not notice even tiny improvements for a few months. Therefore, we recommend a longer SEO commitment as it takes some time to see significant results.

This client had extremely low traffic and a brand new domain. However, we were able to grow their search from 90 users per month to 1,988 users per month in only 90 days. This remarkable 2200% increase resulted in 37 new enquiries for the business.

If you want to include Search engine optimisation into your SME’s digital marketing strategy, inquire below for a free consultation with one of BeQuick Media’s in-house SEO consultants.