Optimising a website for page speed is one of the most important and most neglected features in website development. Often, performance is ignored by development companies in order to complete a project as quickly as possible and the steps required to reach acceptable performance levels are a bit too technical for most website owners.
According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.
Search engines use page speed to rank your site, so slow page load times can hugely affect your SEO rankings.
Slow page load times can also increase the load being placed on your server, which at scale can result in your site becoming inaccessible to users for long periods of time when traffic is high.
In this post, I will be touching on 5 optimisation strategies we used for Galway Daily to drastically improve their website performance.
1. Image Optimisations
3. Server Optimisation
4. Database Optimisation
5. WordPress Optimisation