What is a Digital Marketing Strategy?
Today, many people focus on the wrong things when it comes to developing their business online. In Ireland, there is a major over-emphasis on websites. Many people are building large, expensive websites with all the bells and whistles, thinking that the better looking their website is, the more useful it becomes.
In reality, simple sites work best.
Every visitor that comes on to your website should have been brought there by you. It’s this control over traffic that allows you to accurately gauge conversions and systematically grow and scale your business.
There are only 3 things that you need to know:
1. How much does it cost to get someone to my website?
2. How many people that visit my website make contact?
3. How many people that make contact become customers?
We develop digital strategies that manage the process of driving people to your website, making them get in contact and turning that contact into a customer. This is done through competitor research, paid advertising, conversion optimised websites and marketing automation systems that you can leverage to generate new customers online.
Check out our videos below showing examples of this process for some of our current clients. There are 2 main categories for digital marketing, as outlined below.