Red: (Urgent, hunger, love)
Red is commonly used in web design in the food and drink industry. It is the warmest colour and is great for attracting attention and creating a sense of urgency. As a result, it is the main colour for some of the world’s largest brands.
It is famously used by McDonald’s as it has been shown to provoke the feeling of hunger. Other food and beverage companies that heavily use red are coca-cola, KFC, Burger King, Supermax
Red is also the colour of love, rage, and power. Examples of red in love is very prominent with symbols of love, love hearts and roses are an example of this. Likewise, when you think of rage you think of someone’s face going red with anger.
Red being used to evoke the image of power, passion, danger and urgency is also very clear throughout human history. From Trump’s red tie to the red fist of the USSR and most notably the swastika. These are all examples of the use of red to create a sense of power over a group of people.
Examples of Irish websites that use red as a primary colour are Supermacs and Supervalu.