Company Background
IrishPrimaryTeacher.ie provides a number of online resources to primary school teachers across Ireland. As a primary school teacher herself, she understands the importance of good educational content and the time it takes to develop.
Project Details
IPT operates a freemium model, where a large amount of content is given away for free, while other content is paid. Primary school teachers are the perfect audience, as they stay in their jobs for decades, meaning that each customer has a high lifetime value.
The subscription membership model allows IPT to capitalise on the long term value of their customers and provide unlimited high quality teaching and learning resources to educate Ireland’s future generations.
