Generate consistent leads.

We have been working in the legal lead generation industry for over 7 years. During this time we have worked with over 50 law firms, and helped each of them grow their website and online presence. 

All practices can benefit from a combination of web design, SEO and Google Ads to drive case acquisition. In this article, we will explore the successful strategies we have employed in the past to drive case acquisition growth.

Website

All firms need a professional website which highlights their services, their team, their location and how to get in touch with the firm. Check out our detailed website design page here on what makes a good website.

Traffic Sources

Customers view legal services much like they do emergency services—when they need them, it’s urgent, but when they don’t, they’re out of mind.

And generally, when people have a problem – they turn to Google for answers. This is why search traffic is so overwhelmingly suited for marketing your firm. 

There are 3 major search channels to drive case acquisition through search:

Google Ads

Google ads is the fastest way to get your business in front of the people who are looking for a service you offer. It takes as little as 24 hours to get a campaign operational, and it can start immediately bringing new cases to your firm.

Organic Search

Organic search refers to people clicking links that are not paid ads in search results. These are the most competitive rankings out there. It can take months to start ranking, but once it happens it is extremely profitable. We have a network of legal content writers who craft compelling legal content that speaks to your target audience and which get noticed by search engines.

Local SEO

Local SEO, or “Maps SEO”, is the process of ranking your business in Google Maps. It generally appears for searches such as “solicitors near me” and similar terms. It takes longer than Google Ads to get results, but it’s much faster than ranking in Organic search results.

Conversion Optimisation

Conversion optimisation is the process of converting website visitors into leads. We employ several important elements to conversion optimise the website’s of our lead clients. 

Case Assessment

If you visit 99% of legal websites today, you will see the same boring call to actions across the site “request a callback”, “call us today”, “get in touch”. Generally, people do not like these types of callouts as they get little in return. We flip the narrative on this by offering a value exchange. For example, on a personal injury page, we would offer them a “free case assessment”, or on a conveyancing page we would offer them a “free conveyancing cost assessment”, etc.  These assessments are generally 6-8 questions long and allow us to capture much more information than a simple enquiry form. This is beneficial in 2 ways: it improves the conversion rate of our website, because we’re providing a free service. But more importantly, it allows us to review and prepare for these introductory calls based on the data they have submitted, making sure that the right person in the firm speaks to each client – improving sales rates. 

Specialist Content Creation

Create relevant content on all core services to highlight your expertise and authority in the space. In today’s market, people expect experts, so a personal injury firm should have pages for “catastrophic injury claims”, “crushing at work claims”, “pedestrian accident claims”, and all other major claims they deal with.

Customer Testimonials

The best way to build trust with your website visitors is to highlight the experiences of your past customers (reviews). Social proof highlights the quality of your service to new prospective clients and increases website conversion rates.

Team Showcase

People like to see who they will be dealing with. Having nice photography of the premises and of the staff helps build credibility and trust and improves website conversion rates.

Summary

We are here to build your business website into a sales machine that not only attracts and engages visitors but also converts them into loyal customers. 

By combining strategic design, effective marketing, and a deep understanding of the legal industry, we ensure your website becomes a powerful tool in your overall growth strategy. 

Partner with us, and we guarantee to deliver a product and service that drives your firm to the top of Google to create a steady stream of new clients.

And because we have perfected all elements of the legal digital-marketing process, we are the most competitively priced all-in-one solution in Ireland. 

Projects We’re Proud Of

We have clients in many sectors, but our recent focus has been on professional services.