Company Background
Ross Aldridge solicitors are a specialist claim management company based in the UK. Their team of claim handlers have dealt with thousands of Personal Injury and Medical Negligence cases, with over £300,000,000 in settlements for their clients.
As personal injury specialists, having a steady stream of high-quality enquiries is essential for new business growth.


Project Details
After understanding the scale of their requirement, we recommended the development of a dedicated Personal Injury brand.
We created the Personal Injury Team™ brand, website, content and digital strategy which provides 150-200 new enquiries each month.
We started with an emphasis on Google Ads, this allowed us to start creating new business immediately and keep the team working at maximum efficiency. In our launch year (2020) we achieved a 550% Return on Ad Spend (ROAS) across our search ad campaigns.
The success of the Google Ads campaigns allowed the firm to invest in the SEO strategy and focus on reducing their reliance on the Google Ads platform. We are currently targeting a 25% traffic replacement through SEO, reducing ad spend and reducing case acquisition costs.
