In today’s world, visibility is key to business success, and expert Google Ads is your gateway to achieving immediate visibility.
Our team specialises in leveraging the power of Google Ads to transform the way customers find your website online.
Google Ads Management
Step 1 – Understanding the Project
Each Google Ads project is unique. Different industries and business objectives will require different approaches. We typically work with professional service businesses, and their business objective is typically to grow their customer base through direct customer acquisition.
Step 2 – Competition
Once we understand the project, we next need to understand the market we’re operating in and gain an understanding of the strengths & weaknesses of your competitors comparable Google Ads campaigns.
Step 3 – Campaign Setup
This is the most time consuming stage and involves splitting campaigns based on the service and intent of the keywords. Each campaign has copy relevant to their keywords, and each campaign has an optimised landing page to maximise conversions. It is also critical at this stage that robust conversion tracking is put in place so we know the cost of a conversion, and so that we can see winning campaigns early on.
Step 4 – Testing and Optimization
We closely monitor the account to make sure we are within our KPIs. Our team run A/B tests to optimise our campaigns over time and get the most conversions for the lowest possible price.