Company Background
O’Reilly Doherty & Co Solicitors are a well established law firm located in Finglas Village, Dublin. They have extensive experience across various legal domains, but specialise in medical negligence and personal injury.
O’Reilly Doherty are renowned for their case efficiency and client-centered approach, which is clearly demonstrated by their customer reviews.
Project Details
In collaboration with O’Reilly Doherty & Co Solicitors, we undertook a comprehensive redesign of their website to achieve two primary objectives:
- To enhance the user experience (UX): We focused on refining the messaging on the site, with particular emphasis on “Call to actions” while creating a value-focused “Claim Assessment” feature and sprinkling customer testimonials throughout the site. This has created a much more coherent customer experience and has led to improved conversion rates.
- To improve Search Traffic (SEO + Google Ads): We reviewed and overhauled the existing Google Ads campaign structure to create a more up-to-date campaign structure, reducing cost per acquisition and improving conversion quality. We also add a steady stream of content each month and build links, improving the firm’s SEO rankings.
By implementing a strategic combination of Google Ads and SEO, we reduced the firm’s cost per acquisition, while consistently attracting new clients. These efforts have strengthened the firm’s online presence, driven steady growth, and enhanced their competitive advantage in the legal sector.
