Social media is one of the most important mediums for customer communication. We focus on 3 social media platforms in particular, each for a different market segment.
Facebook & Instagram – Facebook has a relatively old audience when compared to Instagram. As a general rule of thumb we use facebook for over 35s and Instagram for under 35s. Facebook is better suited to B2B than instagram, and they are both excellent B2C platforms. Our speciality is paid social ads, targeting new customers.
LinkedIn – LinkedIn ads are extremely expensive, we have seen campaigns run at 20x more expensive on LinkedIn than the same audience on Facebook. For this reason, our LinkedIn marketing uses a direct messaging strategy where we define your target audience and we connect with 20-30 per day with a strategic sequence of messages. This opens a dialog where your sales team can start to bring the prospect through your sales funnel.
Automated Social Posts – Many companies are not suited to social media, solicitors in particular should not use social media for things like personal injuries as they are subject to public outrage, with comments such as “claim culture” being very topical.
However, people will often look at your social media pages to see how active the company is when new clients are researching your company. A service we offer is the automatic posting of articles from your website to all your social channels in realtime to keep your pages looking fresh and up to date. This is always included in your SEO package as it helps rank your pages too.