Digital Marketing.

Digital marketing in its purest form is finding people online who need your products & services, directing them to your website and helping them take action to become customers. 

There are many channels for digital marketing. Choosing the right channel for your business is not always obvious.  

A common client pain point is knowing which channel will suit their business best and provide them with the best return.

What is Digital Marketing?

Digital marketing is the process of directing traffic to your website and creating customer enquiries from the traffic. It provides a channel to reach potential customers online in the most scalable format imaginable. 

Why is it Important?

Digital marketing has always been important to businesses who want to expand their customer base. During the pandemic, people are spending more time than ever before online, and are doing the majority of their research online. 

Our Digital Marketing Services

SEO (local, national & international)

Search Engine Optimisation (SEO) is defined as the process of having your website appear in search engine results pages organically. This means that your website is generating traffic from relevant searches without paying the search engine.

Local SEO – is the process of having your website appear top of the Maps results for your locality. In rural Ireland in particular, people like dealing with locals which means maps are more important than ever. This combined with a recent Google search update which places maps ABOVE traditional search results means that this form of SEO is the fastest growing SEO segment. Our local SEO package starts from €499 + VAT.

National / International SEO – Depending on the type of business you are operating, getting ranked on a national or international level is still very important. This is a more long term strategy than local SEO as it is much more competitive. Typically, businesses that are focusing on these terms will require a content schedule and will require very regular content. There is huge variation in the pricing of this type of SEO, with the entry package starting at €499 + VAT for national SEO.

Content Writing – For companies who do wish to write their own content from scratch, we have a number of content writers who will create SEO content and provide it for review on a monthly basis. This consistent content allows your team to proof the article in a few minutes and not have to worry about creating the entire post from scratch.

Speak to one of our experts today!

Social Media

Social media is one of the most important mediums for customer communication. We focus on 3 social media platforms in particular, each for a different market segment.

Facebook & Instagram – Facebook has a relatively old audience when compared to Instagram. As a general rule of thumb we use facebook for over 35s and Instagram for under 35s. Facebook is better suited to B2B than instagram, and they are both excellent B2C platforms. Our speciality is paid social ads, targeting new customers.

LinkedIn – LinkedIn ads are extremely expensive, we have seen campaigns run at 20x more expensive on LinkedIn than the same audience on Facebook. For this reason, our LinkedIn marketing uses a direct messaging strategy where we define your target audience and we connect with 20-30 per day with a strategic sequence of messages. This opens a dialog where your sales team can start to bring the prospect through your sales funnel.

Automated Social Posts – Many companies are not suited to social media, solicitors in particular should not use social media for things like personal injuries as they are subject to public outrage, with comments such as “claim culture” being very topical.

However, people will often look at your social media pages to see how active the company is when new clients are researching your company. A service we offer is the automatic posting of articles from your website to all your social channels in realtime to keep your pages looking fresh and up to date. This is always included in your SEO package as it helps rank your pages too.

Paid Search (PPC)

Social media ads are considered by many to be “demand generation” where you are trying to convince people they need your service. Search engine traffic is considered as “demand satisfaction”, in this scenario, the searcher already knows what product/service they need, and they are simply looking for the right company to provide it.

For this reason, search traffic where you PPC (pay per click) is the fastest and most effective form of marketing on the internet. They have usually already decided that they need your service and all we have to do is highlight why we are the best solution.

Our PPC pricing is as follows:

The first month’s management fee is the setup cost.

Adspend: €200 – €500
€250 management fee
Adspend: €500 – €1,000
€500 management fee
Adspend: €1,000 – 5,000
€1,000 management fee
Adspend: €5,000+
€1,500 management fee + 12.5% of ad spend

Email Marketing

For companies with an existing mailing list, chances are you have untapped potential in that list. You should have a email schedule to remind your customers your services exist, and that your company is the best choice.

For companies without an email list, it is important that you start building one as soon as possible. Most people that arrive via digital marketing are not ready to commit to your service YET. So keeping them engaged until they are ready is the cheapest and easiest way to maximise your advertising spend.

Choosing the right channel can be the difference between a successful and unsuccessful campaign, and most businesses will have already experienced marketing flops in one or all of these channels.

    Get in Touch

    Use the form below to contact us. We look forward to learning more about you, your organization, and how we can help you achieve even greater success.

      Get in Touch

      Use the form below to contact us. We look forward to learning more about you, your organization, and how we can help you achieve even greater success.